ATV Today: UK’s FAST TV boom a major win for small productions
Paul Epstein has issued a statement arguing that the UK’s FAST TV boom is a major win for small productions.
FAST channels in the UK (channels that offer free, ad-supported streaming TV) have seen viewership increase by 180 times between 2019 and 2022. Paul argues this will help transform the TV landscape and level the playing field by unlocking new opportunities in the sector.
He adds that FAST channels should embrace a return to more traditional TV formats, in which episodes are released one episode at a time, as it helps to drive up viewership and engagement. And that historical dramas, which provide instant name recognition and an endless supply of engaging characters and stories – with the added benefit of being ‘free IP’ – are a great opportunity to turn the tide in favor of longer-format, high-quality programming.
Read more here.